/ 01 — INTRODUCTION

Hi, I'm Sujeet — a Design Manager shaping UX systems that scale.

Product-focused UX/UI Design Manager with 12+ years of experience leading end-to-end product design across Real Estate, SaaS, E-commerce, Education, Healthcare and Media. Currently driving discovery & design systems at Times Group, Noida.

12+Years in Product Design
28%Abandonment reduced
60%Task completion lift

/ 02 — SELECTED ROLES

Where I've built & led

Twelve years across four roles, one throughline: turning fuzzy problems into systems people can actually use.

Design Manager (UX/UI)

Times Group · Noida, India

2022 — Present
  • Redesigned the PG search experience by creating a dedicated discovery journey, improving listing discoverability and engagement.
  • Drove product discovery, research, prototyping and validation end-to-end.
  • Redesigned search, filters and navigation to improve property discovery and lead conversion.
  • Led accessibility initiatives and drove design system adoption across products.
28%lower user abandonment
↑lead conversion via optimized journeys
∞scalable experiences across ecosystems

Assistant Design Manager (UX/UI)

Times Group · Noida, India

2018 — 2022
  • Defined UX strategy across multiple products.
  • Conducted usability testing and analytics-driven optimization.
  • Built scalable design systems and component libraries.
  • Led end-to-end product design initiatives.
60%increase in task completion
~20%higher user satisfaction scores

UX/UI Designer

Times Group · Noida, India

2015 — 2018
  • Designed websites, mobile applications and marketing experiences.
  • Developed user flows, wireframes, prototypes and high-fidelity interfaces.
  • Collaborated closely with engineering teams to ensure high-quality implementation.

Visual/UI Designer

Snapdeal · Delhi, India

2009 — 2014
  • Simplified the purchase journey, reducing checkout friction and improving conversion.
  • Designed end-to-end user journeys, wireframes and interaction models for web and mobile.
  • Delivered product experiences and digital marketing campaigns from concept to execution.
  • Designed high-impact marketing creatives across web, mobile, email and social.
  • Developed mobile-first design solutions aligned with brand and business goals.

/ 03 — CORE EXPERTISE

The toolkit behind the work

Strategy through to pixel — and everything that holds a design system together in between.

UI & UX Design Product Design Design Systems & Design Tokens User Research & Usability Testing Information Architecture Interaction & Motion Design Prototyping & Wireframing Accessibility (WCAG 2.1) Cross-Platform Design

THE THREE PILLARS OF MY DESIGN APPROACH

01

People first

Leading teams with empathy and a user-first mindset.

02

Design driven

Creating intuitive, scalable and impactful experiences.

03

Business focused

Aligning design with strategy to drive real business value.

TOOLS I DESIGN WITH

FigmaSketchAdobe SuiteMiro Google AnalyticsZeplinJiraHotjar ChatGPTClaudeLovableCursor

/ 04 — ABOUT ME

Beyond the pixels

📍 Design Manager based in Delhi, India  ·  🎓 MBA, IT & Marketing  ·  💡 Design Systems, Accessibility, AI-augmented workflows

I've spent twelve years moving between real estate, e-commerce, SaaS, education, healthcare and media — and the constant has been the same: turn ambiguity into a system that a whole team can build on, and a user can trust.

Along the way I've led accessibility initiatives, scaled design systems from single components into cross-product libraries, and watched abandonment drop and task completion climb because the underlying flow finally made sense. I care as much about the handoff to engineering as I do about the first sketch.

Outside of client work, I'm usually exploring emerging UX trends, out with a camera, planning the next trip, or experimenting with AI-powered design tools like Lovable and Cursor to see how far a concept can travel before it needs a human hand again.

Education

MBA, Information Technology & Marketing

EIILM University, Sikkim

B.Sc, Mathematics & Science

St. Columba's College, Hazaribagh

Certifications

  • Google UX Design
  • Human–Computer Interaction (HCI)
  • Interaction Design for Usability
  • User Research — Methods & Best Practices
  • Mobile User Experience (UX) Design
  • Design Thinking at Work
  • Prompt Engineering
  • Wearable Technology & UI/UX
  • Design Psychology

Languages

EnglishProfessional
HindiNative

/ 05 — GET IN TOUCH

Let's design something
worth using.

Have a role, a product, or a design system in mind? I'm always up for the conversation.